Ultraviolette Automotive discusses premium-first electric two-wheeler strategy
Ultraviolette Automotive’s Chief Product Officer Vinayak Bhat outlined why the company began with high-performance electric two-wheelers instead of mass-market models. He also discussed the company’s 100-volt architecture, upcoming models and lessons from its expansion into Europe.
In an interview, Ultraviolette Automotive Chief Product Officer Vinayak Bhat explained the company’s top-down strategy in India’s electric two-wheeler market. He said the company believes it is easier to “come down” from premium performance than to move up from the mass market.
Bhat also discussed Ultraviolette’s 100-volt architecture and said the company has upcoming models in development. The interview touched on what the company has learned from expanding into Europe.
The source does not provide launch dates or technical specifications for the upcoming models.